Restaurant locator for D&D London
Our brief
D&D London were expanding their restaurant and hotel portfolio and were looking both to raise awareness of their new ventures and to publicise their existing restaurants to prospective business diners visiting or working in London.
Solution
Our smaller mini PopOut with open gatefold was considered the perfect choice. It meant business customers could easily stow it in their wallet or purse should they need to find a quality restaurant to dine with clients while working in the city.
Format used
Single PopOut with gatefold (open) format includes:
- Front & back covers
- 2 inside facing covers
- 2 inside covers
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of mapPantone coloursMatt laminate- Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
Foil blockingEmbossingSpot UV varnish
Result
Front of desk at D&D’s South Place hotel handed some of these out to hotel guests in addition to restaurant diners. D&D London were pleased that this marketing piece allowed for increased awareness of their restaurant portfolio amongst its business diners, particularly as the design tied in with their other marketing media to help create the brand association.
Choose your PopOut, a natural choice to engage your customers.