Customized PopOuts |
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The Brief
Ralph Lauren were planning a series of brand new store openings worldwide, from London to Gstaad, and wanted us to create a ‘wow’ factor pocket-sized store locator
that would help promote the launches and could also be used as a marketing piece with third parties.
The Solution
We created both a large ski map of the St Moritz resort as well as customizing our bestselling worldwide city maps to highlight the location of each international RL store.
We were also able to source the exact Ralph Lauren print materials so that the PopOut reflected the same high quality brand values as the livery.
The Result
Ralph Lauren have been delighted with the impact that the PopOut has created, distributing numerous versions of the product throughout their international stores for customers to use as a useful city or ski map. |
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