PopOut Products | Case study Elsevier acupuncture guide

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Home \| Clients & Case Studies \| Elsevier
Case study: Elsevier	Use magnifier to see a larger image:

The Brief
This major medical publisher wanted to produce a pocket-sized acupuncture reference guide for medical professionals and trainees for sale in retail outlets and online. The key challenge was to communicate a large amount of information in a compact product that would stay in the memory of the recipient.

The Solution
The double PopOut format patent was chosen as the best way to illustrate the complete acupuncture points of the human body, as it made it easier for practitioners to access the information than a conventional book would have.

The Result
The client reported great success with using the PopOut format as it was highly effective for carrying detailed information as a quick-reference guide. This product continues to sell well in specialist medical retailers and online.

Further case studies

Case study: Elsevier