Customized PopOuts |
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The Brief
To create a very stylish looking and aspirational store locator that reflected Burberry’s high brand values and leading position in the marketplace in the minds of the consumer.
The Solution
We produced a specially customized PopOut city map to highlight the location of each Burberry store. We worked closely with their design team to source exact print materials that ensured the PopOut reflected the same high quality brand values as the Burberry livery.
The evolution of the cover design demonstrates PopOut’s long-standing creative and commercial relationship with the brand.
The Result
Burberry have been delighted with the final result and ‘wow’ factor the PopOut has created and now use the PopOut to distribute to customers throughout their stores as a useful city map. The product is also used as a key marketing communication piece with their related high-end marketing partners. |
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