Customised PopOuts |
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The Brief
The Athens Olympic committee approached us to produce the official transportation mapping for the Athens Olympic Games. They needed a compact solution for visitors attending the Games to aid their travel around the city by taking full advantage of the rail and bus network.
The Solution
Our popular double PopOut map format was chosen as the best option to deliver this information with each PopOut showing the city's bus and rail network maps along with addition instructions on how to reach all the Olympic venues using public transport.
The Result
The product was on sale throughout the city in counter top displays tailor-made and designed to best capture spectator's attention. The handy pocket size, coupled with vital navigation information made the official transportation map an overwhelming success amongst the attendees. |
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